Designed the promotional flyer and programme schedule for M+’s immersive experience “Dream Rooms,” harnessing iridescent (holographic) printing to bring the key visual to life: floating bubbles and fluid lines that shift with mesmerising colour gradients under light, as if truly drifting through a dreamscape. The overlapping forms guide viewers deeper into a surreal visual reverie.

The flyer employs a multi-layered folding structure that clearly presents event information while transforming each page turn into a step further into another dream realm. Iridescent foiling refracts unique light at every angle, paired with delicately textured paper to deliver a dual visual-tactile sensation. Perfectly echoing the surreal theme of “Dream Rooms,” the piece itself becomes a collectible art object, enticing audiences to visit M+ and surrender to this enchanting, dreamlike sensory journey.

What We Handle: 
Printing Concept / Typesetting / Layout / Structure