Crafted a brand identity for Austin Lobby’s Chinese dining concept, departing from traditional Chinese restaurant aesthetics by blending modern design with classic Chinese culinary culture to deliver a fresh dining experience. The brand’s Chinese name, evoking “a cozy urban retreat,” is reflected through carefully selected typography that conveys warmth and elegance. Encompassing logo, packaging, and visual elements, the design merges contemporary minimalism with traditional charm, creating a distinctive brand personality that attracts urban clientele and establishes Austin Lobby as a new landmark in modern Chinese dining culture.

What We Handle:
Logo / Art Direction / Typographic / Production