Designed the brand identity for PublicPublic, a dining brand under Swire Group, themed around a nostalgic American fast-food aesthetic blended with modern style, using red and white as primary colors to create striking visual contrast, exuding vibrancy and personality. The design integrates retro aesthetics with contemporary minimalism, encompassing logo, packaging, and promotional materials to ensure a cohesive and recognizable brand image. This design not only enhances brand memorability but also effectively attracts the target audience, reinforcing PublicPublic’s unique positioning and appeal in a competitive market.

What We Handle:
Logo / Typographic / Art Direction